Case Study
NW Choirs
Music Video
A fully produced music video that served as the emotional centerpiece of the Northwest Choirs Gala, helping raise over $130,000 in donations.
Project Challenges
Challenge #1
Logistical Complexity
Filming over 150 choristers across multiple groups and staging setups required precise scheduling with parents, direction, and set management.
Challenge #2
Emotional Authenticity
Capturing genuine performances and maintaining emotional connection across a long shoot day with young performers.
Challenge #3
Technical Execution
Managing filming and post-production with lighting, cinematography, and editing as a one-person crew to create a polished final product.
How I Made It Happen
Strategy
Created a concept that allowed every child to be featured while delivering an emotional high point for the Gala, sparking donor investment and visually reinforcing the organization’s core value of excellence.
Production
Directed a full-day shoot with 150+ choristers, coordinating staging, lighting, and gimbal operation. Kept the production running smoothly through tight scheduling and clear communication.
Editing
Cut and graded the footage for a polished, cinematic feel. Removed distractions, added tracked VFX, and shaped the pacing for emotional impact during the gala premiere.
Project Outcomes
Helped raise over $130,000
Received positive donor feedback
Strengthened emotional tone for live event
Set a new benchmark for future events
"Jordan, the video was absolutely amazing and so beautifully crafted and polished. It really moved people. Seeing the whole choir together was incredibly emotional, and I know it touched a lot of parents deeply."
Marcia Murray
Board President, Northwest Choirs
See The Video
