Case Study
Private School
Fundraiser Film
Created for St. Joseph School’s annual live auction, this emotional 5-minute film helped raise over $100,000 and received a standing ovation.
Project Challenges
Challenge #1
Emotional Connection
The school needed a video that would genuinely connect donors to the impact of their education. The messaging had to feel heartfelt and human, avoiding anything that came across as staged, corporate, or generic.
Challenge #2
Story Authenticity
Parents and students needed to feel natural and comfortable on camera while sharing meaningful stories. This required thoughtful directing, a calm interview environment, and sensitivity to tone and pacing.
Challenge #3
Curriculum Messaging
The school needed to ask donors to fund curriculum updates without implying the current program was inadequate. The message had to build confidence in the present while inspiring support for future growth.
How I Made It Happen
Strategy
I worked closely with the school’s leadership team to define the emotional tone, clarify campaign goals, and shape a narrative that would resonate with donors.
Production
I directed three shoot days, leading interviews and capturing authentic, documentary-style footage that felt natural and emotionally grounded.
Editing
I shaped the footage into a 5-minute emotional arc, combining a custom score, refined pacing, and animated logo for a polished finish.
Project Outcomes
Helped raise over $100,000
Video received a standing ovation
Moved donors to tears during a live viewing
Client praised video as best fundraising piece to date
“I'm so happy to share that the video literally had people crying and at the end standing up and clapping for a solid 3 minutes. We truly appreciate all your hard work and talent!”
Cassidy Blair
Development Director, St. Joseph School
See The Film
