Mini Case Study
NW Boychoir Enrollment Campaign
Full marketing campaign for the Northwest Boychoir to boost enrollment numbers which led to a 2x increase in new singers from the previous season.
Challenge
Enrollment numbers were dipping post-pandemic. We needed to revamp how we presented the Northwest Boychoir to new families, especially for younger boys entering music prep and training programs. The challenge was to make choir feel elite, exciting, and relevant to parents while staying rooted in tradition.
Solution
• Updated campaign messaging to focus on confidence, musical excellence, and community.
• Designed flyers, posters, PeachJar submissions, and paid Meta and Google ads that spoke to both the emotional and aspirational reasons families join.
• Used segmented marketing tactics (school district, local media, web, social, and email) to reach parents at multiple touch points.
Impact
• 2x enrollment inquiries compared to the previous spring campaign.
• PeachJar open rates and click-throughs exceeded national benchmarks.
• Helped the leadership team better understand how to align branding, messaging, and channel strategy across seasons.
Example of various assets
_JzC2swykcli1wXWKuXi25.webp?width=3840&quality=80&format=auto)