Mini Case Study
Vocalpoint Marketing
Video, social, and print marketing for an all-teen vocal ensemble with high production value and limited reach.
Challenge
With limited brand awareness and a small social following, Vocalpoint Seattle needed a show promotion campaign that felt polished and exciting. We had to generate real buzz and drive ticket sales using mostly organic content and without overwhelming the students or relying on a large ad budget.
Solution
• Created high-quality vertical videos for reels and stories, tailored for Seattle's music scene.
• Designed posters, digital ads, and web graphics for show promotion.
• Mixed casual iPhone reels with high-quality produced reels to feel authentic but polished.
Impact
• Multiple videos reached thousands organically with just 200 followers.
• Gave the brand a more polished, professional look online.
• Helped generate buzz among singers and families leading up to the show.
Social Media Grid
Show Posters
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